I have seen Toad\'s Place tickets in some of the most peculiar places. Like in gas stations in the middle of no where, in delis and even, yes, music stores. Music Stores are a great idea in the sense that most people who go to the stores appreciate music on a different length then some of us, so it is a way to capture an unexpecting audience.
I personally really think that what needs to be emphasized here and at this point has not been, promotionally is, 1000th Show. Need to create a buzz and transform the idea of a show in a party. People like parties. Even if you are not a huge fan of the band, hearing about a 1000th show is a milestone even a donkey could figure that out.
just some thoughts