I will probably get flamed for this...
but I don\'t think Breakfast promotion should really be a "fam/family" thing. Every other kid I know is part of this-or-that "family", and, contrary to the intent of rainbow/whatever, it is often a distinction that excludes rather than includes.
For this reason I prefer something like Wild Pack of Asscracks... because its purely related to the band without other connotations.
And, other personal reasons that go back a long way in the jam band scene, I just don\'t want to go back to the whole "family" gig. IMO it gets played out real quick these days.
sorry for the rant, flame on.