Ok here is my idea.
Driving home today I was thinking about this thread and Purple Haze came on the radio. And I was reminded of a story about Jimi Hendrix and the Beatles. If I remember the story correctly it goes a little something like this.
Taken from the wiki because I would have butchered this story:
"On June 4 1967, the Experience played their last show in England, at London\'s Saville Theatre, before heading off to America. The Sgt. Pepper\'s album had just been released on June 1st and two Beatles (Paul McCartney and George Harrison) were in attendance, along with a roll call of other UK rock stardom: Brian Epstein, Eric Clapton, Spencer Davis, Jack Bruce, and pop singer Lulu. Jimi chose to open the show with his own rendition of "Sgt. Pepper\'s Lonely Hearts Club Band", crafted minutes before taking the stage, much to McCartney\'s astonishment and delight."
So here was my thought. The Breakfast should get a copy of Radioheads new album due out in the next week. They should learn this album in and out and perform it live ala Hendrix and Sgt Peppers (or just a few tracks depending). I wouldn\'t be surprised if it got some press if not in the typical circles but perhaps much larger.