This is probably old news but there\'s just something about this that I just can\'t put my finger on.
Coca Cola, threatened with becoming second in market value to archrival PepsiCo for the first time, will debut an aggressive marketing push next year that begins with a new global slogan -- "Welcome to the Coke side of life" -- to replace its current "Real" tagline.
The whole story can be found
hereWhats the real motive behind all this ----->
said the company\'s core marketing push going forward was to not only sell the value of Coke, the product, but also Coke, the brand.
Also, a little of an FYI, Coke also is working on a flavored coffee cola.