A range of fashion clothing for chickens has been launched by a group of designers working in Austria and Japan.

Austrian Edgar Honetschlaeger said he decided to work with the Japanese on the project because he hoped to make the chicken label clothing essential. He said "It\'s something that you don\'t really need but everyone wants to have anyway".

The idea has already taken off after the designers staged a fashion show that is now touring the world.

Several farmers have already had chicken suits with the name of their farm ordered and many advertisers have enquired about the possibility of having sponsored suits promoting everything from KFC to chicken soup.

The chicken suits come in various sizes, and had their first presentation in the Austrian pavilion of the World exhibition in Nagoya, Japan, where 20 chickens paraded a catwalk with Mozart music playing in the background.

The chicken suit collection will continue its world-wide tour with shows planned in Tokyo, Paris, Mexico City and Vienna.