I can see how it does work to an extent under some circumstances. When I worked at the meadows, they would sell the rights around the grounds for advertising, so you\'d see posters behind glass all over the place for various products and companies, and just lik in the malls, cars with information about them. When Dodge took over, they eliminated all other vehicle advertising on the premisis, so all you see is a shitload of doge products and rams heads logos. Also, they build a second (shamlessly named) vip building - but it wasnt. The real vip section is on the other side of the property, but this was basically a small bar with some stupid tiki theme or something and TONS of dodge advertisments, down to the napkins and stirs. It also had a video tap to the stage so that you could sit in the bar and watch the concert you paid all that money for on a big screen tv while being bombarded by advertisment.
Anyway, the way I could see it working is the all day festivals like ozzfest: A sold out croud, which are drinking non stop for 10+ hours, whith bands set up on stages all over the place so that people are more apt to see all these advertisments stairing down on them. Doesn\'t mean your going to actually go buy a product, but as far as name and brand recognition your golden.
The only other people who are affected by the venue names are loosers like us who sit here and write out and read setlists from The dunkin\' donuts theater, in conjunction with the chevy-dodge production,brought to you by jim complict presents: five more product names before we tell you who\'s actually playing tonight.
