yeah, well 99.99 is the retail price, which is what the hbo store will charge to anyone who\'s dumb enough to pay retail. you can get it below retail pretty much ANYwhere else (with the exception of mall stores and such, whose target market is also the uneducated consumer).
pre-orders at amazon are generally 30%-40% off retail, with the prices going up (still nowhere near retail) after the release.
